Cliches of the “eco-friendly” echo throughout many refill stores. Zero Muda made it a priority to avoid this DIY approach and aimed to incorporate the premium and the slick into the brand, an approach much more popular over in Europe and Australia.
Our brief was to create a visual identity that would communicate the brand’s core messaging in a clear and desirous style. It was important for the client that it reflected the quality of the products on sale and echo the experience of zero ‘muda’: wastefulness. A fresh approach, minimal in all the right places without compromise, would create a contemporary brand that the local community could rely upon and grow around - the core of the client’s message.
Our brief was to create a visual identity that would communicate the brand’s core messaging in a clear and desirous style. It was important for the client that it reflected the quality of the products on sale and echo the experience of zero ‘muda’: wastefulness. A fresh approach, minimal in all the right places without compromise, would create a contemporary brand that the local community could rely upon and grow around - the core of the client’s message.
Signage and Exterior
Zero Muda’s exterior had to match their carefully choreographed, intuitive interior but be bold enough to encourage new customers. Large glass panes frozen in minimal green frames is attention grabbing, while the simple typography and instruction of Zero Muda crowns the shop front.
Social Media
Once through the door, and in order for people to make the jump to re-fill shopping regularly, we had to make the process as breezy as possible. Instructional illustrations paired with interactive social media posts are informative and instructive.
High quality images add an extra dimension to commercial projects such as these, without them brands can lose heart and passion.
Social Mission
Zerø Muda is on a social mission, and any profits made will be channelled back into local community projects. Using suppliers who are both local and circular in supply, means packaging goes back and is reused, friendships are forged and business grows.
E-commerce website
From the beginning a click and collect system was an important business asset. We designed a bespoke e-commece website which utilised three column scrolling store to allow the customer to browse and purchase with ease and accessibility.
It was a pleasure to work with Zero Muda on a store that wears its social conscience on its sleeve. As a business they consider all elements of running a sustainable shop, and their priority is supporting not only reducing waste, but improving the community at every step of the process.
See the full case study here :
www.turtleandhare.co.uk
See the full case study here :
www.turtleandhare.co.uk
www.instagram.com/turtleandharestudio
